Hi! I'm Sarah, I'm a blogger, educator, and content creator helping women swap the junk in their beauty routine for safer, high-performing products! I am passionate about women's health and am on a mission to make clean beauty feel easy, doable, and actually fun for women who want better without the burnout and judgement. I'd love to connect with you! Subscribe to my newsletter for clean beauty tips, trusted recs, and fun, empowering vibes!
β¨ I stopped building routines for my fantasy self
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Hi Reader! π I've been thinking about all the routines I've created for my fantasy self. You know her. She wakes up at 5 AM every morning. Never snoozes her alarm. Hits the gym. Meditates. Does an elaborate skincare routine. And absolutely NEVER gets tired at 9:30 PM and decides washing her face sounds like an unreasonable amount of work. πππ Fantasy Sarah really has her life together. I am laughing out loud as I write this e-mail because so many times 10 PM me has said "tomorrow I'll get my life together"! Actual Sarah? She's human. Perhaps you can relate?! Somewhere along the way, I realized: Maybe the best routine isn't the one my fantasy self could perfectly execute. Maybe it's the one my actual self can consistently live with. I think we've been taught to look at routines backwards. When we can't stick to something, we immediately assume: I need more discipline. But sometimes? The routine is the problem. That's why the older I get, the more interested I am in getting the foundation right. For me, that means: Cleanse. Hydrate. Moisturize. Something I can realistically do when I'm energized... and also do when I'm standing in my bathroom at night thinking: Could I technically just go to bed? π Because I don't think your skincare routine should require you to become a different woman. I think this applies to makeup, too. Fantasy Sarah might have time for a full face every morning. Actual Sarah? I want to take approximately three minutes to look a little more alive than I did when I walked into the bathroom. π That's exactly the kind of beauty product I want more of in my life: something that makes getting ready easier. ππΌππΌππΌ Which makes the timing of Counter's promotion this week kind of perfect. Dew Skin Tinted Moisturizer is buy one, get one 50% off this week only. It's one of those products for the days when you want some lightweight coverage and that pulled-together feeling without doing a whole thing. For me, that's every day, who am I kidding?! If that's you, too, and Dew Skin has been on your list - or you already know you love it and want a backup for your travel bag or a shade to mix and match when your summer tan starts to fade - this is the week I'd grab it. Because maybe our beauty routines don't need to help us become Fantasy Woman. Maybe they just need to make Actual Woman's morning a little easier. π©· xo, P.S. If skincare, not makeup, is the part of your routine that currently feels harder than it should, the simple Counter regimen I've been talking about is still where I'd start. You can see my recommended three-step foundation here and get 10% off when you build out the regimen β [GET ME GLOWING!] BETTER BEAUTY EXTRAS The things I'd text a friend about ππ©· New on the blog > Gift Ideas for Women over 30β My go to lip gloss I am obsessed with right now! π WAYS TO SAVE WITH COUNTER FOR EVERYONE, ALL THE TIME! βοΈ 10% - 20% savings when you purchase a customizable skincare bundleβ βοΈ 10% - 20% savings when you purchase a customizable makeup bundleβ Reply back with any questions and I would be delighted to curate a cart for you!! FREE LOYALTY PROGRAM! βοΈ Earn Progress (Points) towards future product purchases, exclusive launches and promotions, and so much more! βJoin here! NEW COUNTER CLIENTS: βοΈ When you purchase Counter for the first time, with a $100.00 product total, you'll earn 10% off your order.
Remember: Itβs not about perfection β itβs about progress. Every small swap is a win, and Iβm here to help you celebrate them all! πππ
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Sarah Anne Inspired - Safer Beauty Made Simple!
Hi! I'm Sarah, I'm a blogger, educator, and content creator helping women swap the junk in their beauty routine for safer, high-performing products! I am passionate about women's health and am on a mission to make clean beauty feel easy, doable, and actually fun for women who want better without the burnout and judgement. I'd love to connect with you! Subscribe to my newsletter for clean beauty tips, trusted recs, and fun, empowering vibes!
Hi Reader! π Lately, I've been thinking about one of the biggest traps we can fall into when we start caring more about the products we use. We learn something new. Maybe it's an ingredient we want to avoid. Maybe it's something about beauty regulations. Maybe it's a brand we thought we trusted. And suddenly... we look around our bathroom and think: Oh no. Do I need to replace EVERYTHING? Have you felt this way? I know that feeling. π©· But the longer I've been on my own clean beauty journey,...
Hi Reader! π I've been thinking about something lately... I don't think most women need more skincare necessarily. I think we need to be able to actually trust the skincare we already have. Tell me if this sounds familiar: You open your bathroom cabinet and there are seven half-used products staring back at you. A serum TikTok convinced you to buy. A moisturizer you thought would finally be the one. An exfoliant you're still not entirely sure when you're supposed to use. And at least one...
Hi Reader! π If you've been reading these emails all month thinking I probably should do something about my skin, this is the email where I make it easy peasy!!! Here's what I would do if I was considering the switch to safer today.. If I were you. Open Counter's regimen builder right here. Choose the 3-step tier. Put these three products in: Silky Skin Cleanser - the gentle daily cleanser that stopped my whole "why isn't my serum working" spiral All Bright Vitamin C Serum - the workhorse....