Hi! I'm Sarah, I'm a blogger, educator, and content creator helping women swap the junk in their beauty routine for safer, high-performing products! I am passionate about women's health and am on a mission to make clean beauty feel easy, doable, and actually fun for women who want better without the burnout and judgement. I'd love to connect with you! Subscribe to my newsletter for clean beauty tips, trusted recs, and fun, empowering vibes!
β¨ I almost walked away (BUT I'm so glad I didn't)
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Hi Reader! π A year ago, I made a decision that honestly scared me a little. π°π It's hard to believe it's been a year already.... it's making me reflect a bit so I wanted to share my thoughts with you. πππ When Beautycounter relaunched last year as Counter, there was A LOTTTT of uncertainty. A lot of "wait and see." I LOVED the brand and was devastated when Beautycounter shut down in 2024 so of course I was definitely excited for Counter to launch. I wanted so badly for the brand to succeed but not even gonna sugar coat it, there was SO much doubt. When I was invited to partner with Counter, I had a choice to make - do I try this again? Do I move on completely? What if this? What if that? As you probably know, I decided to partner with Counter. π And I am SO glad I did. ππ₯Ή Because here's what I've watched happen over the past year: Counter has continued to show up for women's health in a way that most brands simply won't. ππΌππΌππΌ The research, the advocacy, the ingredient standards - it's not just marketing. It's the actual work. and it is HARD work. Expensive work. Work that you have to be crazy passionate about (which the founder, Gregg, is!) Setting a standard of 3,300+ ingredients you will NEVER use in your products is what some would call "impossible" yet Counter is doing it. And as someone who built this whole platform on the promise that I will never point you toward something I don't believe in - transparency from a brand means everything to me. If you've been on the fence about making the switch, or wondering if Counter is still "worth it" after the rebrand... I'm here to tell you: yes. 1000% yes. They're doing the work! We deserve brands that do. ππΌππΌππΌ AND if you're feeling torn about a decision you need to make......my advice? Follow your heart, trust your gut, and GO FOR IT! π Have you tried Counter since the rebrand? I'd love to hear your experience! Reply back. If you haven't yet, whatcha waiting for? I know a girl who can hooook you up! ππ Curious to learn more about what Counter is all about now? I've got you covered on the blog - it's the best place to get the full picture of what's new and what stayed the same! β Read it here: Beautycounter vs Counterβ With love (and a very clean skincare shelf π€£), XO, Remember: Itβs not about perfection β itβs about progress. Every small swap is a win, and Iβm here to help you celebrate them all! πππ
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Sarah Anne Inspired - Safer Beauty Made Simple!
Hi! I'm Sarah, I'm a blogger, educator, and content creator helping women swap the junk in their beauty routine for safer, high-performing products! I am passionate about women's health and am on a mission to make clean beauty feel easy, doable, and actually fun for women who want better without the burnout and judgement. I'd love to connect with you! Subscribe to my newsletter for clean beauty tips, trusted recs, and fun, empowering vibes!
Hi Reader! π Wow, middle of July already, we are CRUISING through Summer! I promised you last week I'd show you the actual three-step system I use every morning! Let's walk through it as if we were chatting in my kitchen over a cup of coffee, shall we?! βπ I've been keeping it SUPER simple lately because it's hotttt and I'm sweaty but my face is still DRY, go figure?! π€£ Step 1: Silky Skin Cleanser (Counter) This is where I stopped stripping my skin. For years I used cleansers that left my...
Hi Reader! π Last week we talked about the SSS (Summer skin slump) π€£ That mirror moment, the dullness, the fine lines that seem new, the tired look that isn't tiredness. This week I want to talk about why most of us can't fix it. Here's the pattern I've seen a hundred times, from women in the community, from friends, from myself years ago. You notice something about your skin. You research. You find a product that promises to address it. You buy it. You use it for a month, maybe two. You feel...
Hi Reader! π I had this moment in the bathroom last Tuesday morning. I was leaning toward the mirror to put in an earring, and I caught my reflection under that particular slice of morning light that shows you everrrrrrrything. π«£π«£π«£ I stood there for a second and thought - hmm, when did my skin start looking like this? Not older. Not bad. Justβ¦ tired. Flat. Like it wasn't quite awake, even though I was. It was the first time I really LOOKED at my skin in awhile, like actually looked closely!...