Hi Reader! 💗

You've been getting these emails from me for a while now or maybe you are new (we have a lot of new faces around here, welcome!!!) and I realized recently that I may have never actually introduced myself to you.

Not really. Not the part that matters.

So today is that - here goes! A proper introduction. 💗

I want to tell you why I do this work.

I lost my mom to cancer when I was 29.

There's a particular kind of unmaking that happens when you lose your mother young.

The world you understood - that you'd built quietly, assuming she'd be in it for the parts that mattered comes apart in your hands. And in the after, something happens to a lot of us that nobody warns you about: you start questioning everrrrryyyything.

Not in a conspiracy-theory way.

In a how did she get cancer? way. A what was she exposed to that I'm still being exposed to way. In a what's in this, what's in that, what have I been using on my body every single day without ever once reading the back of the bottle way.

How can I keep something like this from happening to me? My own health, risk, mortality, etc. suddenly became front and center.

I became - and I'm being honest here - a little obsessed. 😬

I read ingredient lists in Target like other people read novels. I downloaded the apps. I went down rabbit holes about things I'd never heard of two months earlier. I spent more money than I should have on products that promised to be "clean" and turned out to be just as bad as what I was replacing.

It honestly wasn't all that healthy in the beginning. I realize that now looking back.

BUT (silver lining, right?!) somewhere in the middle of all of that, two things happened. 👏🏻👏🏻👏🏻

The first is that I started to find products that genuinely felt different - formulated with care, transparent about what was in them, made by people who'd done the homework I was now trying to do.

The second is that I realized how little we know about environmental exposures.

How most women would never have the bandwidth I did to spend years sorting through it.

How the system was set up to make a real answer almost impossible to find.

That's when this work - the blog, this newsletter, this whole thing - became what it is. 💗💗💗

Because I'd done the research, and there was no way I was going to keep it to myself.

I think about my mom most days. I think about whether any of the products she used contributed to what happened to her.

I'll never know. Nobody will. But I do know that I have a choice about what I use, and what I tell the women I care about, and what kind of work I'm willing to do to make sure the answer is a little easier for someone else than it was for me.

That's the actual reason I'm here.

Thank you for being here. Truly. 💗

XO,

Sarah

Remember: It’s not about perfection — it’s about progress.

Every small swap is a win, and I’m here to help you celebrate them all!

💗💗💗