Hi Reader! π I've been thinking about all the routines I've created for my fantasy self. You know her. She wakes up at 5 AM every morning. Never snoozes her alarm. Hits the gym. Meditates. Does an elaborate skincare routine. And absolutely NEVER gets tired at 9:30 PM and decides washing her face sounds like an unreasonable amount of work. πππ Fantasy Sarah really has her life together. I am laughing out loud as I write this e-mail because so many times 10 PM me has said "tomorrow I'll get my...
8 days agoΒ β’Β 2 min read
Hi Reader! π Lately, I've been thinking about one of the biggest traps we can fall into when we start caring more about the products we use. We learn something new. Maybe it's an ingredient we want to avoid. Maybe it's something about beauty regulations. Maybe it's a brand we thought we trusted. And suddenly... we look around our bathroom and think: Oh no. Do I need to replace EVERYTHING? Have you felt this way? I know that feeling. π©· But the longer I've been on my own clean beauty journey,...
21 days agoΒ β’Β 1 min read
Hi Reader! π I've been thinking about something lately... I don't think most women need more skincare necessarily. I think we need to be able to actually trust the skincare we already have. Tell me if this sounds familiar: You open your bathroom cabinet and there are seven half-used products staring back at you. A serum TikTok convinced you to buy. A moisturizer you thought would finally be the one. An exfoliant you're still not entirely sure when you're supposed to use. And at least one...
28 days agoΒ β’Β 2 min read
Hi Reader! π If you've been reading these emails all month thinking I probably should do something about my skin, this is the email where I make it easy peasy!!! Here's what I would do if I was considering the switch to safer today.. If I were you. Open Counter's regimen builder right here. Choose the 3-step tier. Put these three products in: Silky Skin Cleanser - the gentle daily cleanser that stopped my whole "why isn't my serum working" spiral All Bright Vitamin C Serum - the workhorse....
about 1 month agoΒ β’Β 1 min read
Hi Reader! π Wow, middle of July already, we are CRUISING through Summer! I promised you last week I'd show you the actual three-step system I use every morning! Let's walk through it as if we were chatting in my kitchen over a cup of coffee, shall we?! βπ I've been keeping it SUPER simple lately because it's hotttt and I'm sweaty but my face is still DRY, go figure?! π€£ Step 1: Silky Skin Cleanser (Counter) This is where I stopped stripping my skin. For years I used cleansers that left my...
about 2 months agoΒ β’Β 2 min read
Hi Reader! π Last week we talked about the SSS (Summer skin slump) π€£ That mirror moment, the dullness, the fine lines that seem new, the tired look that isn't tiredness. This week I want to talk about why most of us can't fix it. Here's the pattern I've seen a hundred times, from women in the community, from friends, from myself years ago. You notice something about your skin. You research. You find a product that promises to address it. You buy it. You use it for a month, maybe two. You feel...
about 2 months agoΒ β’Β 3 min read
Hi Reader! π I had this moment in the bathroom last Tuesday morning. I was leaning toward the mirror to put in an earring, and I caught my reflection under that particular slice of morning light that shows you everrrrrrrything. π«£π«£π«£ I stood there for a second and thought - hmm, when did my skin start looking like this? Not older. Not bad. Justβ¦ tired. Flat. Like it wasn't quite awake, even though I was. It was the first time I really LOOKED at my skin in awhile, like actually looked closely!...
2 months agoΒ β’Β 2 min read
Hi Reader! π A year ago, I made a decision that honestly scared me a little. π°π
It's hard to believe it's been a year already.... it's making me reflect a bit so I wanted to share my thoughts with you. πππ When Beautycounter relaunched last year as Counter, there was A LOTTTT of uncertainty. A lot of "wait and see." I LOVED the brand and was devastated when Beautycounter shut down in 2024 so of course I was definitely excited for Counter to launch. I wanted so badly for the brand to succeed...
2 months agoΒ β’Β 1 min read
Hi Reader! π I know I said this week was the deodorant conversation. It's coming - pinky promise - but Counter just did something I've been quietly wanting them to do for awhile now, and I refuse to let it sit in my inbox unmentioned! π€©π€©π€© They launched two travel edits. Two. Both perfectly TSA-sized, both built around full routines (not the random three-product samplers most brands call a "travel kit"), and both available with a free full-size product when you grab one - for a limited time!!...
3 months agoΒ β’Β 2 min read